Strategic Consultancy · Executive Interim Leadership
Commercial leadership, behavioural intelligence, and regulatory expertise — with over 31 years of proven results across the world's most prestigious gaming operations.
About
One of the sector's most respected strategic leaders.
With over 31 years at the forefront of the global casino and gaming industry, Fiona Wood's career spans iconic operators — from Caesars Entertainment and Genting UK to William Hill, BetVictor, and Metropolitan Gaming — as well as elite private members clubs including The Ritz Club, Crockfords, 50 St James, and The Playboy Club.
Fiona combines the commercial instincts of a revenue leader with the analytical rigour of a data strategist and the regulatory fluency of a compliance professional. She designs customer strategies that are simultaneously growth-oriented and compliance-aligned — protecting long-term business sustainability without compromising the guest experience.
Through Fiona Wood Gaming Solutions Ltd, she provides senior operators with access to interim leadership, strategic advisory, and hands-on programme delivery — without the overhead of a permanent hire.
Services
Engagements range from focused strategic reviews to full interim leadership mandates.
Experience
Group Director — HVC & Player Development
Group Director of Marketing
Founder & Managing Director
Senior Vice President — Retention & Player Development
Director — Elite VIP
Director of Customer Relations
Expertise
Testimonials
“Fiona transformed Metropolitan Gaming's HVC programme into a commercially viable, yet uber compliant work of art. She balances the needs of the business while incorporating the constant changes of guidance from our regulators. I highly recommend Fiona's skill and care in developing and administrating all things HVC.
“Fiona completely immersed herself into the business and highlighted a number of opportunities which we could exploit. She then assumed the role of Marketing Director and brought cohesion and structure to a process which lacked both. Fiona is an energetic and passionate person — loyal, hard working, and effective — and was an excellent team leader and player.
“What sets Fiona apart is her ability to connect with people. Whether working with customers, colleagues, regulators, or business partners, she builds trust quickly and develops relationships that create lasting value. I would not hesitate to recommend Fiona to any business seeking an experienced, commercially driven executive.
Engage
Whether you require a focused strategic review, a full programme build, or senior interim leadership — Fiona Wood Gaming Solutions brings the experience, discretion, and commercial edge that premier operators demand.